Paris Hilton’s “Slivingland” Metaverse Rakes in $60M in Earned Media
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KEY POINTS
Paris Hilton, hailed because the “Queen of the Metaverse,” has solidified her title with the astounding success of her Slivingland metaverse area in Roblox, which generated over $60 million in earned media advert equivalency, in accordance with knowledge from Cision.
This knowledge, highlighted in a just lately launched report by knowledge platform GEEIQ, and co-authored by 11:11 Media — a media and IP firm based by Paris Hilton — sheds gentle on the burgeoning alternatives for manufacturers throughout the metaverse, utilizing Hilton’s case and the Roblox platform as key examples.
The report delves into the speedy enlargement of the Roblox metaverse platform, boasting greater than 70 million day by day energetic customers and over 400 activated manufacturers, with fashion-related companies main the best way. Model integrations in Roblox soared by 110% year-over-year in 2023, in accordance with GEEIQ’s calculations.
Paris Hilton’s metaverse activation, significantly her Slivingland enterprise, has been a standout success. As of February 2024, Slivingland had attracted over 3.4 million guests, and a TikTok video by Paris selling the area garnered over 8 million views.
Hilton’s launch of Slivingland in August 2023 resulted in $60 million in earned media advert equivalency, accounting for two.6% of Roblox’s complete earned media in 2023, as per Cision. Moreover, Paris bought practically half one million emotes, which set off actions or feelings for in-game avatars, in only a two-month interval on the finish of 2023.
Paris Hilton’s journey into the metaverse started in 2021 with the launch of “Paris World” on Roblox, adopted by the acquisition of land in The Sandbox by her firm, 11:11 Media, in August 2022. The Sandbox enterprise aimed to promote Paris-themed NFTs and host digital occasions.
Most just lately, in January of this yr, hospitality large Hilton partnered with Paris Hilton’s 11:11 Media model to discover the Slivingland metaverse by a loyalty marketing campaign, additional demonstrating the rising curiosity and funding within the metaverse area.
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