Maison Margiela Digitizes Iconic Tabi Boot with Exclusive NFT Release
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KEY POINTS
Maison Margiela, the renowned French luxury fashion house, is re-entering the realm of non-fungible tokens (NFTs) with the launch of the “MetaTABI” collection, featuring one of its most iconic boot models — Tabi.
The announcement, shared on Maison Margiela’s X (Twitter) account earlier today, unveiled that the Tabi boots showcased in the collection faithfully mirror the real ones and come paired with corresponding physical items.
The MetaTABI NFTs will be available in two distinct color variants — black and white. The ultra-limited MetaTABI white boot, which is limited to only 15 pieces, comes with a physical Tabi boot. The limited edition MetaTABI black boot, which totals 1500 pieces, comes with a custom-made leather holder.
MetaTABI NFT owners will not only have the right to claim a limited edition item, but also gain access a tool for augmented reality that will allow them to explore Tabi digitally virtually. Additionally, they will have the opportunity to engage in gaming integrations and gain priority access to Maison Margiela’s Web3 roadmap and future initiatives.
The MetaTABI NFT Collection is the result of a collaboration between Aura Blockchain Consortium (a non-profit that offers blockchain agnostic services exclusively to luxury fashion brands) and The Fabricant (a premium digital fashion platform).
Pre-sale of the MetaTABI NFT CollectionThe public mint will be held on March 27 and will run for 72 hours. As of yet, the pricing details for each NFT in the collection haven’t been revealed.
This isn’t Maison Margiela’s first venture into the NFT space. In October 2023, Maison Margiela entered the Web3 market with an NFT gaming experience, featuring collectibles inspired by the brand’s iconic numbering system.
The broader fashion sector has seen a significant embrace of NFTs. They are used for various purposes, such as certificates of authentic against counterfeiting and rewarding loyal customers. Other luxury brands, such as Louis VuittonYou can also find out more about the following: Gucci Web3 initiatives have also expanded into the NFT market, introducing exclusive digital-only and physical offerings.
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